Under Armour

A New Kind of Retail Signage

Traditional retail signage like printed posters and banners has been used in stores for decades. But Under Armour wanted something more dynamic, flexible, and engaging—something that would support its active, forward-thinking brand image.

HGV DISPLAY proposed a solution using custom-built digital display elements throughout the store, including LED columns and commercial-grade LCD screens.

These new digital signage displays help Under Armour move away from static, unchanging messages. Instead, they now have a system that can be updated easily with new content, sales promotions, product highlights, or seasonal campaigns.

This flexibility is one of the biggest benefits of digital signage—you’re no longer locked into one message for weeks at a time.